Vision, Mission, Purpose, Goals & Values

Vision, Mission & Purpose

Vision

To consistently be one of the largest contributors to our province

Mission

To proudly and responsibly serve positive experiences

Purpose

Enriching the lives of Manitobans

 

Goals

  1. Provide a positive impact to Manitoba
     
  2. Be a great place to work
     
  3. Enhance customer and partner experience
     

Values

We aspire to live these values in all that we do to enrich the lives of Manitobans.

Caring

Everyone Matters – We care about each other, our communities and the environment by being genuine, responsible and considerate.

Committed

Keep Promises – We take pride and ownership in making and meeting our commitments.

Collaborative

Better Together – We work together in an open, respectful way to produce and deliver outstanding results.

Creative

Courage to Explore – We foster an environment of idea sharing, continuous learning and improvement, and push beyond what we have today to what is possible tomorrow.

Customer Focused

Great Experiences – We listen to our internal and external customers so we can anticipate, understand and respond to their needs.

View our 2023-2026 Strategic Plan